Special thanks to the NBA member banks who participated in the recent NBA Membership Survey! The goal of this biannual effort is to gather in-depth industry information that can be used to help guide the NBA’s policy, lobbying, education, marketing and product strategies.

The results of the survey were rolled out as part of the NBA’s Fall Tour, which included stops in Ashland, Norfolk, Grand Island and Gothenburg in late September. In particular, the survey results offer valuable data points about the impact Nebraska banks have on their communities. This information is actively shared with elected officials, banking regulators, media representatives and members of the public.

Clearly, no industry sector in our great state is more committed to the success of its customers and communities than Nebraska banks! This commitment is reflected in the results of the 2025 NBA Membership Survey.

1. Survey participants reported $214 million in sponsorship and corporate donations to community and regional projects. Similarly, Nebraska banks reported another $4.4 million in community grants/matching grants. During the NBA Fall Tour, for example, we held our meeting at the Gothenburg YMCA, which was supported heavily by local banks. Likewise, we discussed the importance of the NBA’s HALT human trafficking efforts, which were funded almost entirely by Nebraska’s banking sector.
2. Banks that took part in the NBA Membership Survey reported an overwhelming impact on statewide community development projects: $1.46 billion in community development investments and another $941 million in community development lending. That represents almost $2.5 billion in support of community development efforts across our state during the past year. 
3. Collectively, Nebraska banks supported 7,435 Nebraska-based non-profit and community organizations.
4. Participating banks noted that more than 7,500 bank staff members actively volunteered with more than 5,100 entities in Nebraska. These volunteers dedicated an impressive 127,480 hours during the most recent reporting cycle.
5. Nebraska banks utilized a variety of services, information technology solutions and marketing campaigns to limit the impact of fraud on bank customers. Specifically, more than 85% of participating banks actively used their social media channels to educate and equip their customers with anti-fraud and anti-scam strategies.
6. Finally, more than 80% of participating Nebraska banks reported offering low/minimal fee checking and savings accounts designed to support the unbanked and underbanked. This is an issue that routinely takes center stage with both federal and state officials.

Looking ahead to 2026, the NBA plans to increase outreach aimed at exposing more students to careers in banking, while also launching programs to further engage young bankers. The NBA Board of Directors has also approved a sizable commitment of time and resources to help member banks collectively educate about and prevent consumer fraud, which is rampant in our state and around the country.

As always, thank you for your commitment to the NBA and for collectively tackling the many challenges facing our industry!