Pub. 11 2016-2017 Issue 4

November/December 2016 17 Extraordinary Service for Extraordinary Members. 2. Provide tips in your mobile app. I use a budgeting app that, while processing calculations, shows a busy indicator—the waiting symbol we all know. But what I enjoy about it is that every time it gives me the wait- ing screen, it has a different line: “Protecting your budget from evil bots,” or something along those lines. A playful and entertaining read, it provides an engaging user experience. Every mobile app has a splash screen and a busy indica- tor for processing background information. Your customers are already looking at the screen, waiting. Why not provide a message while they wait? The message could be something like, “Tip #35: Never give out your password over the phone.” This tip does two things: 1) It provides a great user experi- ence in that you can do something (read) while you can’t do anything else (because you’re waiting on the program); and, 2) It provides education to a captive audience. Talk to your mobile app developer to explore the possibilities. 3. Print posters to display in your drive-thru. You already use this real estate for marketing your other services. Why not also use it to educate your customers? Print posters in the drive-thru with tips on staying secure online, such as: “Accessing wireless networks can be dangerous; for more info, go here.” Have a webpage with tips and educational resources for your customers to access. 4. Put messages on your ATMmachines. Place a simple message near the keypad on your ATMma- chine that says, “Cover the keypad while you enter your pin.” This would provide a gentle reminder to your customers and foil the attempts of potential card skimmers who may have cameras poised to capture keyboard entries. 5. Place signage in your bank. Strategically place signs throughout your bank lobbies and offices to remind customers about the importance of security, such as a poster near your trashcan that says: “Always shred sensitive information.” 6. Create a video series. You may not reach everyone, but try a video series. Create a short video featuring one Internet safety tip per week. Share it on social media, post it to your blog, play it periodically on lobby TV monitors, or publish it on your Internet banking site. You could get really creative here. 7. Rep ost security tips on social media. A lot of banks are interacting with their customers on social media, which keeps your bank top of mind. Why not also share tips to help your customers protect their informa- tion? It doesn’t have to be your own material, but make sure the advice is coming from a trustworthy source. Use a social mediamanagement platform, like tandemSocial MediaMan- agement, to send each post through the appropriate approval steps. (Shameless plug. I am a marketer, after all.) This list is not exhaustive by any means, but it can help provide a starting point. Take it back to your team. Brainstorm and discuss the educational channels that would work best for your financial institution and for your customer base. Bring together your technical gurus andmarketing resources. How would you market your banking services? Try doing the same with security training. However you would market to your customer base, use those mediums to also talk about the importance of cybersecurity and protecting your information. Criminal attacks affect all of us. As your financial institution is taking steps to secure customer information, customers also need to be vigilant in protecting their own information. Help them get excited about this responsibility.  Cover the keypad while you enter your pin. Nebraska banks provide innovative financial solutions to the communities they serve. We are here to enhance your success. Loan Documentation and Negotiation Loan Participations Bank Mergers and Acquisitions Succession Planning for Owners Commercial Litigation Regulatory Consultation and Compliance Loan Default Remedies and Bankruptcy Representation Real Estate Purchase, Sale and Leasing General Business Representation Nathan J. Gurnsey (402) 437-8534 Andrew B. Koszewski (402) 437-8531 Frank J. Mihulka (402) 898-7413 Michael D. Matejka (402) 898-7409 Jill D. Fiddler (402) 437-8532 Daniel R. Carnahan (402) 898-7433 www.woodsaitken.com Omaha Lincoln Denver