Pub. 11 2016-2017 Issue 5

January/February 2017 Extraordinary Service for Extraordinary Members. E VERY GROWING AND SUCCESSFUL ENTREPRENEUR AND small business owner will tell you that having an excellent staff is key to their success. The same holds true for the banking industry in Nebraska. NBA-member financial institutions have identified work- force development and strategy as a priority for their institutions, particularly as it relates to banks’ ability to successfully recruit and retain talent within their respec- tive organizations. Surveys completed by NBA members during the asso- ciation’s Fall Group Meetings in September and October, as well as additional interviews conducted by the NBA’s strategic planning consultant, clearly reflect the level of member concern regarding this issue. When asked, “Ex- cluding regulations and regulatory compliance matters, what is the one issue that is negatively affecting your bank,” an overwhelming number of participants responded with “recruiting and retaining qualified employees.” Similarly, when asked, “What areas, if any, do you feel your bank is at a competitive disadvantage,” the top response was “employee recruitment” followed closely by “technology skills” and “talent development.” These responses crossed all geographic and institution size lines. As your institution develops and refines your workforce strategy, I encourage you to think beyond your traditional efforts and begin to develop a more long-term view. Con- tinue to take advantage of opportunities like the University of Nebraska-Lincoln Ag Banking Internship program. I also would encourage you to join the NBA at one of the upcom- ing career fairs scheduled at various university campuses. Likewise, make sure to post your jobs on the Careers section of the NBA website. Website analytics indicate the Careers page continues to be the top landing spot on the NBA site. To achieve continued success, however, the banking industry must proactively promote the myriad career op- portunities available in the banking industry to younger students and also must incorporate new and creative com- munication channels. Your NBA leadership guest lectures each semester at the banking classes on the UNL and UNO campuses. Unfortunately, most of the students attending this year’s lectures expressed little interest in a banking career. In addition, student attendance at career fairs were below last year’s levels. To increase interest in the industry, please take time to talk with students at your local middle schools, high schools, and community colleges about banking careers and how banks positively impact the lives of consumers and communities. Consider speaking to local high school classes PRESIDENT’S MESSAGE Recruit & Retain Talent With Help From Your NBA ■ President’s Message — continued on page 11 Richard J. Baier, President & CEO, Nebraska Bankers Association