Pub. 12 2017-2018 Issue 2

July/August 2017 29 Extraordinary Service for Extraordinary Members. a small piece of your bank’s timeline in each newslet- ter. • Relevant Surveys or Polls – Customers like to be asked what they want; we all like to feel connected. • How-To Articles – Have industry experts give information on a certain area, such as the best time to refinance your mortgage. This shows you want to keep customers informed and educated. • Event Calendar – Show where your employees will be around town in the near future. • Tips & Ideas – Offer ways to make your customers’ lives less stressful. • Connection to an Odd Holiday – Check out www.holidayinsights.com/moreholidays , where you will find unusual holidays to announce to your customers. Incorporating a few of the ideas listed above will help your bank newsletter be more effective to your current customers or prospects. Always make sure to have a “Refer-a-Friend” button so the reader can forward your newsletter to others. With all the electronic communications your customers receive in their inboxes, you want to be the one they click on, open, and take a little time reading and enjoying.  For more information, contact Donna Harden with Midwest Independent Bank (MIB) at (573) 556-1324 or dharden@mibanc.com . MIB is a bankers’ bank serving community banks in the Midwest with correspondent services. Harden has been with MIB since 1989 and is currently the chief marketing officer. DON BROWN Advertising Sales 813.423.1429 DBrown@brighthouse .com WORDS.