Pub. 13 2018-2019 Issue 4

WWW.NEBANKERS.ORG 16 ACHIEVING SOCIAL MEDIA GOALS WITH SECURITY INMIND TECH TALK Samantha Torrez, CISA, CISSP, CoNetrix S OCIAL MEDIA CAN BE A LEISURELY AND PERSONAL ACTIVITY. It can also quickly become a business blunder. Take McDonald’s as an example. In 2017, a Twitter account run by the fast food company was compromised by a hacker with malicious intentions. The hacker released a hateful tweet directed towards the U.S. President using the McDon- ald’s corporate Twitter account. The tweet was only public for 20 minutes, but the repercussions lasted much longer. Even though it wasn’t McDonald’s staff who sent out this tweet, the tweet was under the company name, so they had to respond to the criticism and fallout. This scenario is a great reminder that every step of the social media process matters, from the security around accessing ac- counts to the monitoring of responses to posts that were made intentionally. Here are some items to consider when developing your bank’s social media policy. Be secure. It is best practice to not use the same password for multiple accounts. This also applies to any social media accounts your bank manages. If you have accounts for Facebook, Twitter, and LinkedIn, setup unique passwords for each account.