Pub. 15 2020-2021 Issue 2

NEBRASKA BANKERS ASSOCIATION 9 Contact Richard J. Baier at (402) 474-1555 or richard.baier@nebankers.org . BANKING - FINANCE - CREDITORS’ RIGHTS LEGAL SOLUTIONS FOR FINANCIAL INSTITUTIONS I LOANS – TIF/BOND FINANCING DIP FINANCING – BANKRUPTCY/CREDITORS’ RIGHTS BANK ACQUISITIONS/DIVESTITURES REGULATORY COMPLIANCE – GENERAL CORPORATE KOLEYJESSEN.COM 402.390.9500 Our NBISCO, legal and finance teams worked with the Ne - braska Department of Banking and Finance to kick off the new Single Bank Pooled Collateral Program on July 1. This program allows Nebraska banks to establish a pool of collateralized securi - ties pledged to its aggregate amount of public deposits above FDIC insured limits. First, I am grateful for the 28 Nebraska banks who were part of our user group as the program was developed and implemented. Second, I am also grateful to live and work in a state where the Nebraska Department of Banking worked on this program cooperatively as our partner. Third, I am grateful for the banks who joined the program on July 1 and to those who will be joining on August 1. This program can lower costs and improve efficiency for banks of all sizes. Lastly, I am thankful for a highly talented group of longtime and new staff members who finalized the implementation of this program in a mostly virtual environment. Finally, watching the pandemic unfold and howmy kids relied on video as their source of news, information and entertainment, I was reminded about the importance of proactively marketing our industry in newways. For example, we know that our industry stepped up to implement the newly created Paycheck Protection Program (PPP) with a focus on helping stabilize the national economy and sustaining our small business customers. While our Nebraska banks received positive regional and national press initially for their work on PPP, we must find ways to leverage this success and promote the importance of personal banking relationships for every generation. The NBA Board of Directors recently directed resources toward the creation of a video marketing campaign that em - phasizes the importance of strong, personal relationships with your Nebraska banker. Younger Nebraskans and those who may not traditionally see the importance of a personal banking relationship are our key target audience. The video will feature testimonials from Nebraska PPP recipients who benefited from their relationship with their bank when securing a PPP loan. Your NBA team engaged redthread, a Lincoln creative agency, to develop the campaign. When the video and related social and radio marketing rolls out, I would strongly encourage you and your marketing representatives to share this message on all your communications channels. Clearly, I am extremely proud of the work our NBA banks did to support PPP lending. I look forward to sharing this story. Until next time, let’s keep working together to promote bank - ing and create a better future for all Nebraskans. 