Pub. 6 2011-2012 Issue 3

September/October 2011 7 Extraordinary Service for Extraordinary Members. 233 South 13th Street, Suite 700 Lincoln, NE 68508 Phone: (402) 474-1555 • Fax: (402) 474-2946 NBA Board of Directors NBA Staff George Beattie NBA President & CEO george.beattie@nebankers.org Joni Sundquist Vice President of Communications joni.sundquist@nebankers.org Kendell G. Holthus NBA Chairman (2011-2012) (402) 363-7414 Cornerstone Bank, York Clark D. Lehr NBA Chairman-Elect (2011-2012) (402) 563-3656 First Nebraska Bank, Columbus Robert A. Balfany (402) 434-1035 U.S. Bank, N.A., Lincoln Nicholas W. Baxter (402) 602-1839 First National Bank of Omaha, Omaha Cory A. Bergt (402) 434-4122 Wells Fargo Bank, N.A., Lincoln David P. Dannehl (308) 876-2451 First State Bank of Loomis, Loomis Donovan H. Ellis (402) 396-3431 Midwest Bank, N.A., Pilger Alan L. Fosler (402) 323-1272 Union Bank & Trust Co., Lincoln Stephen J. Hatz (402) 918-1567 Bank of the West, Omaha Michael J. Homa (402) 351-4248 Mutual of Omaha Bank, Omaha Allan D. Jefferson (402) 362-4411 York State Bank & Trust Co., York Jeffrey C. Johnson (402) 562-2108 Columbus Bank & Trust Co., Columbus Philip Jossi (308) 893-2351 State Bank of Riverdale, Riverdale Timothy E. Keller (402) 375-2043 F&M Bank, Wayne John F. Kotouc (402) 399-5088 American National Bank, Omaha Vicki L. Kraai (402) 773-5541 Astra Bank, Sutton Clarence L. Landen III (402) 449-0919 Security National Bank of Omaha, Omaha Kevin Larson (402) 372-5147 CharterWest National Bank, West Point Brian Lierman (402) 475-0521 Great Western Bank, Lincoln Barry J. Lockard (402) 434-2225 Cornhusker Bank, Lincoln Ken H. Niedan (308) 368-5555 Hershey State Bank, Hershey David A. Ochsner (402) 476-1131 Nebraska Bankers’ Bank, Lincoln Ryne D. Seaman (402) 643-3636 The Cattle National Bank & Trust, Seward John P. Stinner (308) 436-2300 Valley Bank & Trust Co., Gering James H. Varney (877) 860-2266 Custer Federal Savings & Loan, Broken Bow Michael B. Jacobson NBA Past Chairman (308) 534-2861 NebraskaLand National Bank, North Platte Larry D. Marik NBA Past Chairman (402) 562-5846 First National Bank of Columbus, Columbus Loyalty: Your NBA Relies on It George Beattie, President & CEO, Nebraska Bankers Association M OSTNEBRASKANSUNDERSTANDFANLOYALTY. DEVOTED fans of Husker football will continue to follow the team, relatively undaunted by a string of losing seasons, a change of players, or turnover in the coaching staff. As bankers, you understand customer loyalty. When a customer leaves your financial institution for a better loan rate from the Farm Credit System or a higher CD rate from a credit union, youmay feel angry or upset that the customer is leaving a long-term relationship with your bank for a better rate or return on their dollar. Loyalty is important.We all rely on it—even your Nebraska Bankers Association. In addition to being members of the NBA, most banks are also customers of the NBA. The NBA offers many products that have been around for years to help banks in both good times and bad. The NBA relies on income from its insurance operation and educational programming to help provide the services we offer to the banking industry such as lobbying and legal assistance. When you buy bank insurance products from NBISCO or register for an NBA education event, you not only receive outstanding products and services at excellent prices, you also are helping the NBA in its advocacy role for the entire industry. In addition to the association’s product and service of- ferings, member dues assist the NBA in our lobbying and advocacy role, too. I am pleased to report that the NBA’s dues structure has not changed since 2003. What this means Q Loyalty — continued on page 8 PRESIDENT’S MESSAGE