Pub. 7 2012-2013 Issue 1

May/June 2012 7 Extraordinary Service for Extraordinary Members. NBA Continues toMove ForwardWith Strategic Initiative Process George Beattie , President & CEO, Nebraska Bankers Association Y OUR NBA STAFF IS PROACTIVELY WORKING THROUGH THE Action Plan developed last year by member bankers serving on the Strategic Initiative Committee. The Action Plan will be implemented from 2012 to 2014 and includes six goals: • Strengthen advocacy • Research profitable, viable education model options • Enhance member communications • Strengthen member relationships • Address dues dependency and non-dues revenue • Further develop leadership succession and long-term viability Communication Our first and major emphasis has been enhanced com- munication with our members. We rolled out the NBA’s new interactivewebsite at the endof 2011. Thenewwebsite includes online registration and payment for education events; an education event calendar; online product ordering and pay- ment; online job posting service; custom searches throughout the NBA Compliance Handbook and website; members-only functionality;web-basedreporting tools;more information-rich content; real-time database integration; and secure individual registration and login. In addition, the NBA has entered the world of social net- working by establishing a presence on Facebook and YouTube in order to expand our avenues of member communication as well as enhance the image of the Nebraska banking industry. The association also began using an email marketing pro- gram called Constant Contact that allows us to promote our campaigns not only through standard email but also via social media. The program helps us increase our reach by allowing our members to share our message with their networks. Advocacy Another area of improved efforts in the area of communica- tion involves the goal of strengthening advocacy. With all of the regulatory and legislative challenges facing our member financial institutions, we are: 233 South 13th Street, Suite 700 Lincoln, NE 68508 Phone: (402) 474-1555 • Fax: (402) 474-2946 NBA Board of Directors NBA Staff George Beattie NBA President & CEO george.beattie@nebankers.org Joni Sundquist Vice President of Communications joni.sundquist@nebankers.org Clark D. Lehr NBA Chairman (2012-2013) (402) 563-3656 First Nebraska Bank, Columbus John P. Stinner NBA Chairman-Elect (2012-2013) (308) 436-2300 Valley Bank & Trust Co., Gering Steven L. Anderson (402) 845-6565 Bank of Doniphan, Doniphan Kelley Ayres (308) 832-2030 First Bank & Trust Co., Minden Nicholas W. Baxter (402) 602-1839 First National Bank of Omaha, Omaha Cory A. Bergt (402) 434-4122 Wells Fargo Bank, N.A., Lincoln John E. Bothof (402) 334-0300 Northwest Bank, Omaha David P. Dannehl (308) 876-2451 First State Bank of Loomis, Loomis Alan L. Fosler (402) 323-1272 Union Bank & Trust Co., Lincoln Mark W. Hansen (402) 434-3462 West Gate Bank, Lincoln Stephen J. Hatz (402) 918-1567 Bank of the West, Omaha Michael J. Homa (402) 351-4248 Mutual of Omaha Bank, Omaha Douglas G. Johnson (402) 329-6221 Midwest Bank, N.A., Pierce Jeffrey C. Johnson (402) 562-2108 Columbus Bank & Trust Co., Columbus Timothy E. Keller (402) 375-2043 F&M Bank, Wayne John F. Kotouc (402) 399-5088 American National Bank, Omaha Clarence L. Landen III (402) 449-0919 Security National Bank of Omaha, Omaha Kevin J. Larson (402) 372-5147 CharterWest National Bank, West Point Garold G. Leggott (402) 363-6688 York State Bank, York Brian Lierman (402) 475-0521 Great Western Bank, Lincoln Barry J. Lockard (402) 434-2225 Cornhusker Bank, Lincoln Kevin D. Munro (402) 536-5111 U.S. Bank, N.A., Omaha Dudley C. Oltmans (308) 532-5936 Adams Bank & Trust, North Platte Kimberly A. Schroll (308) 534-2861 NebraskaLand National Bank, North Platte Ryne D. Seaman (402) 643-3636 The Cattle National Bank & Trust Co., Seward James H. Varney (877) 860-2266 Custer Federal Savings & Loan Assn., Broken Bow Kendell G. Holthus NBA Past Chairman (402) 363-7414 Cornerstone Bank, York Larry D. Marik NBA Past Chairman (402) 910-1387 First National Bank of Columbus, Columbus PRESIDENT’S MESSAGE   President’s Message — continued on page 8