Pub. 7 2012-2013 Issue 5

www.nebankers.org 24 Extraordinary Service for Extraordinary Members. Set Branch-Specific Goals. After a thorough analysis of branch performance, bank leaders can establish goals that take into account each branch’s unique challenges and growth opportunities. While goal setting has traditionally been a one-size-fits-all exercise, it’s no longer acceptable for a bank executive to demand 5 percent growth from every branch. Underperforming branches in saturated markets may be candidates for closure or consolidation, while high- performing branches may require more investment. On the other hand, a branch of average performance that’s located near a medical research hub may have a strong opportunity to grow its medical practice clients. For this reason, bank executives should be armed with the insight to understand which branches need to expand, which need to be consolidated or rationalized, and which customer segments present opportunities for growth and differentiation. Only from that point can bank leaders set context-driven quantitative goals. One formulaic approach to determining market growth potential per branch is to divide the annualized growth in the marketplace by the number of branches in the marketplace. This formula gives banks visibility into which branches need the most attention, both strategically and financially. From there, executives can create branch-specific goals that are rooted in market context. Insight-Driven Transformation Ahead. Financial institution executives are drowning in data, yet few have the branch-level information they need to improve branch performance. Bank executives must employ analytical tools and strategic planning methods that yield objective insights rooted in accurate peer- and market-based comparisons. These insights will enable the branch of the future to thrive in changing market conditions, confront market- specific challenges, and realize growth opportunities. Strengthened by this shift in branch planning, banks can be ready for the transformations ahead. Z Q Future — continued A Fortune 500 company, Fiserv (NASDAQ: FISV) is a worldwide leader in financial services technology solutions. Ranked No. 1 on the FinTech 100 survey of top partners to the financial services industry and trusted by more than 16,000 clients worldwide, Fiserv drives innovation in solutions for payments, processing services, risk and compliance, customer and channel management, and insights and optimization. For more information, contact Andrew Grinstead at Fiserv at 800-846-6681 or andrew.grinstead@fiserv.com.